022: Jason Friedman on Selling a Company For 8-figures and Identity Crisis Around It
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 25 August 2017
⏱️ 60 minutes
🧾️ Download transcript
Summary
Jason Friedman started Creative Realities and sold it in 2008 for mid 8-figures. Over the years he has started 4 other businesses. Today, he mostly helps fast fast-growing, entrepreneurial companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey” - a step by step process for delighting customers in a way that turns them into raving fans for life. Jason has worked with Fortune 100' to solopreneurs in diverse industries, so I really believe you'll enjoy this conversation.
In this episode, we'll discuss:
- Going from Rock & Roll Rodio to starting a business in 1997
- What Jason's learned from his grandfather
- Stories from high-school and key lesson on dedication
- Importance of selling people what they want not what they need
- Understanding your customers better than they understand themselves
- Trade show strategies - how education can work better than direct selling sometimes
- How nobody wanted to hire me as a dotcom CEO after a successful exit
- Suffering and not knowing who you are after selling a company
- Who in all space and time would Jason spend one hour with?
- What Jason is doing that has the potential to change the world?
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Transcript
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| 0:00.0 | You're listening to your first thousand clients with Mitch Russo. |
| 0:08.0 | Okay, listeners, this is amazing. |
| 0:11.0 | I have secured for you an interview with a gentleman who has created and sold an |
| 0:19.2 | eight figure company that he founded back in 1997. |
| 0:25.0 | But here's the best part. |
| 0:26.3 | Not only did he build an incredibly successful company |
| 0:29.8 | and sell it, but he took a journey, a journey through his soul after he sold that company and dove deep |
| 0:39.1 | into exploring who he was and emerged once again as a company founder. |
| 0:45.0 | Ladies and gentlemen, I'd like to introduce Mr. Jason Friedman. |
| 0:49.0 | Jason, welcome to the show. |
| 0:51.0 | Thanks, Mitch. Super excited to be here today with you. |
| 0:54.0 | I know, and man, we have so many connections between us. |
| 0:58.0 | It's incredible to finally get you on the show and as we started to chat before the show |
| 1:02.3 | started, I mean, boy, we got a lot in common, huh? |
| 1:05.0 | Yeah, it's crazy. I love, I love it. You know, you're getting a room with a couple of entrepreneurs |
| 1:10.0 | and it's always fun. |
| 1:12.0 | Absolutely, absolutely. |
| 1:13.0 | That's why I love mastermind so much, you know, what you find yourself doing and like you started |
| 1:17.8 | to say earlier, you know, when I go to a mastermind, I generally end up attracting some of the newer folks in the group and we sit around and we just dive deep into their stuff and I love that. |
| 1:29.0 | But today let's dive deep into your stuff my friend. |
| 1:33.0 | Sure. |
| 1:34.0 | Okay, cool. |
... |
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