21: Brian Basilico Cracks The Code: Marketing Magic

Your First Thousand Clients with Mitch Russo

Mitch Russo

Business, Management, Careers, Entrepreneurship

5.0 • 104 Ratings

🗓️ 21 August 2017

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brian Basilico has a gift. He knows how to tell a story, communicate from a perspective of success and help you do the same for your business. His own company creates marketing campaigns and social media content for his clients. His wealth of experience and powerful stories entertain and instruct us all on how to really be seen and noticed in the noisy world of Internet Marketing!

In this episode, Brian and I discuss:

Marketing your business while keeping the eye on measurable results
How are constantly reinventing ourselves while sticking to the old principles
Importance of communicating with your customers
Why YOU always need to keep learning
Having the confidence to start over
Is marketing easier online or offline?
Mastering relationships
Cold calling versus emails
Importance of analytics and a bulletproof website
Content marketing
The “Change the world” question

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Transcript

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0:00.0	You're listening to your first thousand clients with Mitch Russo.
0:07.0	Today I have a very interesting gentleman. He's actually an internationally recognized best-selling author of it's not about you.
0:16.4	It's about, wait for it, bacon!
0:21.5	I love that.
0:22.4	So Brian Brasillo is with us today and he is really an amazing
0:28.9	individual. He's written this book about relationship marketing in a
0:32.4	social media world and he's also a
0:34.9	speaker he trains on the topic he's an adjunct professor and don't hold that
0:39.4	against him if you hate school and I know I dropped out of college Brian so you got to forgive me for that one.
0:45.0	But he does bring 30 years of experience in marketing to his award-winning internet marketing company, B-to-B interactive marketing Inc.
0:55.0	Brian is a syndicated blogger and a sought-after guest expert featured an
1:00.0	entrepreneur. Wow, Inc magazine, unbelievable. Articles, radio show. Boy, Brian, am I glad to meet you? Welcome to the show.
1:08.0	Hey, Mitch, it's a pleasure meeting you, man. How's the weather up there in Massachusetts Massachusetts? Well I kind of dug out of the snow for now so it's not too bad.
1:17.6	Good for you yeah I saw it. I don't mind where are you living Brian? I'm in Chicago so we got a we got a little dusting
1:24.0	compared to what you guys got yeah yeah but it gets pretty cold there so I I'll
1:29.0	I'll give you points for that thanks yeah actually I grew up in New York, so I know the weather out there very, very well.
1:35.0	Yes, I bet you do. Cool. Well, you know, we're here today to talk about you.
1:40.0	And one of the things that impressed me was your book. I haven't had a chance to read it yet but I'm I read about it and I'm pretty
1:48.7	excited about your message. So before we get into the book though and this is really what the show is all about
1:54.4	I want you to take us back to the beginning and tell us about your business and
1:58.7	how you started it and really what was that all about? What does the beginning look like?
2:04.0	Well let me get you through the kind of the
	...

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