Hello and welcome you are listening to the future podcast this is where we talk about

the business of design and the changing landscape of what it takes to be a design

professional in the 21st century I'm your host. Today, I want to dig into our archives and share a popular

episode from our YouTube channel.

Whenever I train somebody whenever we indoctrinate people in talking about strategy, they're

big believers. The big question that keeps coming up is now, how do I turn around and

sell strategy as a service?

How do you sell this to your clients?

How do you sell them to do strategy, if you haven't done this before?

And the big thing that we started talking about the other day on the way to Art Center in the car was that even

before we talk about sales there's another topic.

Well you need to have a couple of components and I think one of them is confidence.

You really have to be confident in yourself and what you have to offer people before you can even

engage in anybody about sales.

You have to believe in you.

So we met at Art Center College of Design a long time ago in a galaxy far away and you seem pretty

confident to me.

I was there but I'm anything but and it's something I've worked on for some time now and I continue to work on today.

So it's something that we discussed and we realize, you know what, before we talk about

sales, we should talk about confidence. So today we're going to talk about sales, we should talk about confidence.

Great.

So today we're going to talk about confidence.

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