This is Ardethalby and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

I'm your host, Douglas B Burdett and my goal in this

podcast is to help you discover new ideas about what's working in modern

marketing to help grow your business. Don't worry about taking notes. I'm going to do that for you and you can find them at

marketingbook podcast.com.

Today I'm joined by Ardeth Albee and we're going to talk about her new book,

Digital Relevance, Developing Marketing Content and Strategies

that Drive Results.

In addition to being an author, Ardeth is a marketing strategist, speaker, blogger, and

self-professed content geek, who describes herself as, quote,

obsessed with helping companies become so damn relevant that buyers can't help but choose to become

customers, and once a customer

making sure they'd never think of leaving." She is the CEO of marketing

interactions of B2B digital marketing strategy firm.

She has over 30 years of business management and marketing experiences and has spent the last four

years on the 50 most influential people in sales and lead management list. She's also the

author of another popular book I recommend e-marketing strategies for the

complex sale. Ardeth, congratulations on digital relevance and welcome to the marketing book podcast.

Thanks, Douglas, it's great to be here.

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