meta_pixel
Tapesearch Logo
Log in
The Marketing Book Podcast

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 3 April 2015

⏱️ 29 minutes

🧾️ Download transcript

Summary

Transcript

Click on a timestamp to play from that location

0:00.0

If you like this upcoming show, I'm Robert Rose and this is the marketing book

0:04.6

podcast. If you don't like it, my name is Joe Politzi.

0:09.4

Welcome to the marketing book podcast helping you keep up with the smartest

0:16.0

thinking in the quickly changing field of modern marketing and now here's your

0:20.8

host Douglas Burnett. Hello thanks for joining me on the marketing book podcast. Now here's your host, Douglas Burdett.

0:23.0

Hello, thanks for joining me on the Marketing Book Podcast.

0:25.0

I'm your host, Douglas Burdett, and my goal in this podcast is to help you discover new ideas about what's working in modern marketing to help make you a more successful market.

0:34.0

Don't worry about taking notes.

0:35.0

I'm going to do that for you and you can find them at marketingbook podcast.com.

0:40.0

Today I'm joined by Robert Rose and we're going to talk about the new book he is co-authored with

0:44.8

Carla Johnson, the title of which is Experiences, the Seventh Era of Marketing.

0:50.1

Robert Rose is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.

0:57.5

Robert's first book, Managing Content Marketing, co-authored with Joe Politzi, is widely considered the owners' content marketing

1:06.6

process. It has been translated into several languages and has been a marketing

1:11.2

bestseller on Amazon.

1:13.0

Robert was recently named number six in the top 50 influencers in content marketing.

1:17.4

He is a regular columnist for E-content magazine and a contributor to Chief Content Officer

1:22.4

magazine, I-Media, and CMS Wire.

1:26.9

He co-hosts the podcast This Old Marketing with Joe Politzi.

1:31.9

I have listened to all 67 episodes of this old marketing and

1:36.8

highly recommend it. Robert, congratulations on experiences, congratulations on the Thank you very much. Holy smokes, that was,

1:53.4

that's a great introduction.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.