This is Tim Matthews, author of The Professional Marketer, and you're about to listen to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing

field of modern marketing.

And now here's your host, Douglas Burndt.

Hello, thanks for joining me on the marketing book podcast. I'm your host

Douglas Burdett and my goal in this podcast is to help you discover new ideas

about what's working in modern marketing to help make you a more successful marketer.

Don't worry about taking notes, I'm going to do that for you,

and you can find them at marketingbook podcast.com.

Today I'm joined by Tim Matthews, author of The Professional Marketer, Everything You Need to Know,

but We're Never Taught.

And after the interview, I'll tell you how you can win a copy of Tim's book.

Tim Matthews is a Silicon Valley marketing executive who has worked in high-tech for 20 years

and managed marketing teams at six companies.

He writes and speaks frequently about technology, marketing, and their intersection.

Tim, congratulations on the professional marketer and welcome to the marketing book podcast.

Thanks and thanks for having me.

Let me start with one excerpt from the book and then I want to ask you to tell us the story about how it came to be.

Marketing is much more than Pantone colors, social media backlinks, and visually appealing direct mail pieces.

Marketing is strategy. Marketing is science. Marketing is the engine that creates customers and drives business.

Although these ideas might seem obvious, in reality, many marketers do not embrace them.

This failure hurts both the marketers and the organizations they work for.

...