Well, hey there this is Mitch Joel, and you are listening to the marketing book podcast. It's a great idea for a show, right?

Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast. I'm your host Douglas

Burdett and my goal in this podcast is to help you discover new ideas about

what's working in modern marketing to help make you a more successful marketer.

Don't worry about taking notes, I'm going to do that for you,

and you can find them at marketingbook podcast.com.

Today I'm joined by Mitch Joel,

and we're going to talk about his best selling book, Control, Alt Delete.

Reboot your business, reboot your life, your future depends on it.

In addition to being an author, prolific blogger, podcaster, and keynoter,

Mitch Joel is president of Miram at J Walter Thompson and WPP-owned

Digital Marketing Agency.

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they fly Mitch Joel in.

Mitch has also been named one of the top 100 online marketers in the world.

Marketing magazine dubbed Mitch the rock star of digital marketing and not just because he's also a

base player. Mitch is a regular columnist for the Harvard Business Review, the

Huffington Post, Inc magazine, Fast Company, and other news outlets.

His first book, Six Pixles of Separation,

named after his successful blog and podcast,

is a business and marketing bestseller. Mitch, congratulations on Control Alt Delete and welcome to the marketing book podcast.

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