This is Noah Fleming and you're listening to the marketing book podcast

Welcome to the marketing book podcast helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast.

I'm your host, Douglas B Burdett and my goal in

this podcast is to help you discover new ideas about what's working in modern

marketing to help grow your business. Don't worry about taking notes. I'm going to do that for you and you can find

them at marketingbook podcast.com.

Today I'm joined by Noah Fleming and we're going to talk about his new book

which is the Amazon number one best-selling book in sales marketing

and customer service, the title of which is Evergreen. Cultivate the enduring customer loyalty

that keeps your business thriving.

NOAA is a marketing expert, keynoter, and consultant, and thought leader in strategic marketing,

and particularly customer loyalty.

He has coached and consulted to thousands of business owners, executives, and individuals to help them maximize customer value, which not surprisingly has then led to increased sales and profits.

Noah also writes for Fast Company magazine, among others, and has been routinely

quoted in publications like Forbes and the New York Times.

Noah, congratulations on Evergreen and welcome to the marketing book

podcast. Thanks so much Doug. That's a wonderful intro. Well, great. Well, share with

us what the story is that led to this book?

Sure, I'm gonna try and give them really quick,

because I know we don't have too much time,

...