010 Buyer Personas by Adele Revella

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 20 March 2015

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella

https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-buyer-personas-adele-revella

Transcript

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0:00.0	This is Adele Ravella and you're listening to the Marketing Book Podcast.
0:07.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:17.0	And now, here's your host, Douglas Burdett.
0:21.0	Hello, thanks for joining me on the marketing book podcast. I'm your host
0:24.3	Douglas Burdett and my goal in this podcast is to help you discover new ideas
0:28.0	about what's working in modern marketing to help make you a more successful
0:32.2	marketer.
0:33.0	Don't worry about taking notes, I'm going to do that for you,
0:35.0	and you can find them at marketingbook podcast.com.
0:40.0	Today I'm joined by Adele Rivella,
0:42.0	author of Buyer Personas, how to gain insight
0:44.6	into your customer's expectations,
0:46.6	align your marketing strategies, and win more business.
0:50.2	Adele is the CEO and founder of Buyer persona Institute and a leading authority on Buyer Personas.
0:56.0	Through her company's research and workshops, Adele's Buyer Persona Methodology has become the gold standard for thousands of marketers in hundreds of global companies.
1:05.0	She's widely recognized as a marketing and business leadership speaker, consultant, blogger, and workshop facilitator.
1:12.0	In her career, Adele has seen the marketing discipline from all sides as
1:15.8	an executive, a consultant, a trainer, and an entrepreneur. Adele, congratulations on buyer
1:22.1	personas and welcome to the marketing book
1:24.0	podcast. Thanks so much Douglas I am very it's very great to be here today I I love
1:30.7	talking about this topic so thanks for inviting me.
1:33.4	Well and I guess I should disclose to the audience that I love talking about it too and a couple
	...

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