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Making Money Online with Lisa Johnson

006 How to be Consistently Visible to Increase Profit

Making Money Online with Lisa Johnson

Lisa Johnson

Business, Entrepreneurship, Marketing

5.0567 Ratings

🗓️ 26 July 2021

⏱️ 19 minutes

🧾️ Download transcript

Summary

Today, we will learn how to be consistently visible in our business to increase profit. We will define what kind of content we need to put out there to make people come to us rather than chase them. We will learn how to use funnels, and I'll share four different ways we can use to attract more eyes to our content. 

What You Will Learn In This Episode:

- Why we must focus on creating quality content

- How we can use our funnels more efficiently

- The importance of consistency in our content creation, streaming, and outreach between launches

- How we can speak in front of other people's audiences 

As in many other aspects of our business, consistency is critical to enhancing our visibility. Flooding our audience's feed right before a launch will generate rejection. We can use plenty of tools instead to record or create content in advance to save time and concentrate our efforts. 

Resources:

- Eventbrite UK: https://www.eventbrite.co.uk/ 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

0:09.4

takes to build a business and the simple steps to get you there. I'm determined to share with you

0:14.0

the reality of easy, simple business marketing tips to make passive income so that you can start

0:19.6

making money online.

0:28.9

Hello, hello and welcome to today's episode. So today I really want to talk to you about getting visible and how to be like consistently visible to increase profit in your business

0:36.4

because we hear all the time, we have to be

0:38.7

visible. And it doesn't really mean anything when taken just with that. We have to be visible.

0:43.9

What does it actually mean to be visible? And what are the different types of visibility that you can

0:48.6

have? Because there's hundreds of different ways of people seeing you out there. But first of all,

0:53.9

you want the right people to see you with the right message. And you want to do ways that it doesn't feel like a drag. Because we've all done things in business where we're like, oh, it's Tuesday. That means I've got to go and do this thing to become visible, whether it's being in a Facebook group or doing something that we really don't want to do. And if we do that, then we resent our businesses. And in the end, we just stop doing the thing that we're supposed to do. And then people don't see us. And then we're not visible and we're not consistently visible. And then we don't get paid any money because we don't get new clients. So we want to try and find things that are things that we really like to do as well.

1:29.5

So my favorite way, like when people told me at first business, you've got to be visible,

1:35.2

everyone's going to see you, you've got to go into like a million groups and just be everywhere

1:40.3

at once. And somebody even said to me once, I was listening to a webinar, said you have to be on every type of social media. Like, you have to be on TikTok,

1:49.3

and then you have to be on Clubhouse, and then you have to be on Facebook and Instagram. And

1:53.5

there's too many. Like, if we do that, we're just going to get really stressed out. We're

1:58.0

going to hate our life. And that's not what we are in business to do.

2:01.7

So instead, think of a way that you can be the beacon instead. So instead of you having to go

2:08.7

out there and seek out all these different clients and seek out all these different groups,

2:13.3

you know, there are ways to do that as well. But instead thinking about it like that,

2:19.7

think about it like, can you be the beacon,

2:20.6

like the lighthouse?

2:27.1

Can you be the person putting out so much good stuff that actually all of your ideal clients come to where you are, come to see you so that you have to go and search them out.

...

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