005 Why Growing a Loyal Audience Will Bring You More Money
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 23 July 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
In this episode, we will learn how to build an audience of people that buys from you consistently. We will talk about the benefits of having a loyal audience, the difference between a loyal and a regular audience, and what you can do to impact your audience and increase their loyalty.
What You Will Learn In This Episode:
- What it means to have a loyal audience, and how they can help you grow your business
- How my audience helped me shift a situation that could have harmed my business
- The three things we can do to increase our audience's loyalty
If we don't have an audience, we don't have anyone to sell to. But although building an audience is not an easy or fast thing to do, if we do it properly, we will create a loyal audience which is way more valuable than a regular one.
Resources:
- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch
- Visit my website https://www.lisajohnson.com/
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share |
| 0:13.6 | with you the reality of easy, simple business marketing tips to make passive income so that you |
| 0:19.1 | can start making money online. |
| 0:29.5 | Hello and welcome to this week's episode, which is all about how to build an audience of people who will buy from you. We already know that you need to build an audience in order to sell online. |
| 0:36.9 | And this might come as a shock to some people, because I know |
| 0:40.5 | that there are lots of people out there, and I was prey to one of those people that tell you that |
| 0:45.6 | you don't need an audience online, that actually you can just make something and sell it. And some |
| 0:51.0 | people say you don't need an audience at all. And some people say you need a tiny audience. And honestly, it just isn't true. And when I thought that, you know, it sounds much better, doesn't it? You don't need an audience. It's hassle building an audience. It feels like it's going to be a lot of work. So actually, if somebody tells you that you don't need an audience at all, you're going to be like in for that. |
| 1:11.4 | But the only reason they're saying those things I now realize is because it's a much easier sell |
| 1:17.0 | than to say to somebody, actually, before you sell anything, we're going to need to help you build an |
| 1:21.2 | audience. |
| 1:21.6 | It's an easier sell to get them into a program. |
| 1:23.5 | So I fell for that at the beginning, was trying everything to like sell without an audience. |
| 1:29.0 | And obviously it doesn't work because you've got nobody to sell to. |
| 1:33.3 | So it is really important that we build an audience. |
| 1:36.5 | There is a kind of numbers game element to it, although numbers on its own isn't enough. |
| 1:42.9 | Numbers is just one part of it. |
| 1:44.4 | And if you look at anybody who is in the online industry that you look up to, |
| 1:49.5 | who are making multi-six figures to multi-eight figures, |
| 1:54.0 | you will see that the one thing they all have in common is a large audience, |
| 1:58.4 | whether that's on an email list, whether that's on a Facebook group, |
... |
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