You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

takes to build a business and the simple steps to get you there. I'm determined to share with you

the reality of easy, simple business marketing tips to make passive income so that you can

start making money online.

Hello, Lisa Johnson here. How is your day going? Whenever I start this podcast, I feel like I'm a radio host. Can you tell that I have this like entertainer in me that wants to come out?

Like, I want to be a TV presenter or a radio presenter and you can tell because every time I do something

like this, I feel completely comfortable and excited as if this is what I was supposed to be doing

all along. I hope you're having a nice day, whatever it is that you are doing. Today, I want to

talk to you about why there is money in knowing your ideal client because it's really important one.

I always wonder as well, just as an aside, I always wonder as well where you're listening

to this podcast. Like, I want you to email and tell me where you listen to this podcast.

Email me at Lisa at Lisajohnson.com and let me know. I always imagine that you're either in the car

listening, going somewhere, or you're outrunning. And even though I do neither of those things,

I'm never in the car listening to a podcast. I'm never running, whether listening to a podcast or not,

I still feel that's what you're doing. But you're going to write to me now go, no, I was in the bath,

or whatever, and it'll be completely different. But I want to know. So let's talk ideal client then.

I will admit, the first time somebody told me that I had to work out my ideal client, I thought it was a load of rubbish.

I nearly swore then. I'd swear on here, I don't think. It might stop people seeing it. I just laughed, and I thought it was a load of rubbish. I nearly swore then. I'd swear on here, I don't think. It might

stop people seeing. I just laughed and I thought it was a ridiculous idea and that surely,

if I worked out my ideal client and I only started talking to this, whatever you call it,

avatar, hero avatar, ideal persona or whatever, then no one would want to buy from me apart from those

people and it made me feel like I was pigeonholing myself. Actually, I was turning away loads

...