004 How to Make Money Doing What You Love
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 22 July 2021
⏱️ 17 minutes
🧾️ Download transcript
Summary
In today's episode, we will talk about making money doing something you love by exploiting your expertise. We will define what expertise is, and then we will examine the different ways of using our expertise to generate income streams. I will also share several examples of clients doing great in their businesses, teaching, talking, and writing about what they love to do.
What You Will Learn In This Episode:
- What it means to be an expert in a subject, and how we can use that knowledge to make money
- How I realised there was a way of making money doing what I love
- What transferable skills are, and how we can use them to make money
- Why someone already doing what we want to do shouldn't stop us from doing it
I started my wedding planning business after finding a gap in the market of people who wanted cool weddings, but it didn't take long before I hated my job. Now I know that I was doing it backwards, because first we must identify what we love doing, and then figure out a way of monetising it.
Resources:
- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch
- Visit my website https://www.lisajohnson.com/
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really takes to build a business and the simple steps to get you there. |
| 0:12.6 | I'm determined to share with you the reality of easy, simple business marketing tips to make passive income so that you can start making money online. |
| 0:22.6 | Hi, how are you doing today? I am really excited to talk to you about something that I do, |
| 0:30.2 | that a lot of my clients do and that I want you to do, which is how to make money doing what you |
| 0:35.6 | love. Because there's plenty of ways to make money and I've made |
| 0:39.7 | money in normal jobs before you know corporate life I've even made money in a business that I didn't |
| 0:45.4 | love but I always think to myself why do it that way if we only get one life and we only get |
| 0:50.8 | one chance to be on this earth then make sure that every day you're doing |
| 0:55.6 | something that you love. I think things have changed so much from when I was younger when it was like |
| 1:00.8 | you basically did a job that you didn't really like for about 50 years so that you could have |
| 1:06.7 | about 10 years or 20 years doing what you love, travel or whatever that might be. And I think that |
| 1:13.1 | that's a really limited way of looking at things and that instead we can actually make money |
| 1:18.3 | every day doing the thing that we love, whatever that might be. So how do we start off doing that? |
| 1:25.2 | And why do I know that this works? Well, I know it works because that's |
| 1:28.4 | what I do. I do something that I love every single day and I get paid really well for it. |
| 1:33.5 | And a lot of my clients do the same. How do you work out what you can make money from when it's |
| 1:39.5 | what you love? Well, there's a few different ways. But first of all, have a thing where you're good at. |
| 1:44.5 | Don't always think of it in terms of, well, what do people need out there? Like, where's the gap? |
| 1:49.7 | But, you know, like how you think about market research for business. It's always like, |
| 1:53.1 | let's find out where the gap is and then I'll do that thing. I did that. So my first business, |
| 1:58.9 | I was a wedding planner and I found a gap in the market for people that wanted |
| 2:03.7 | cool weddings, which was the kind of wedding that I would want to plan. However, what I realized |
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