This is Mark Schaefer and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing and now here's your host Douglas

Burdeth. Hello thanks for joining me on the Marketing Book Podcast. I'm your host

Douglas Burdett and my goal in this podcast is to help you discover marketing

ideas that will grow your business. Don't worry about taking notes. I'm going

to do that for you and you can find them at

marketingbook podcast.com.

Today I'm joined by Mark Schaefer and we're going to talk about his best-selling book

Social Media explained, Untangling the World's Most

Misunderstood Business Trend.

And at the end of the show, I will tell you how one lucky listener can win an

autographed copy of his book.

Mark Schaefer is a globally recognized blogger, speaker,

educator, business consultant, and author who blogs at one of the top

marketing blogs in the world, businesses grow.com.

Mark has worked in global sales, PR and marketing positions for nearly 30 years and

now provides consulting services with Schaefer marketing solutions.

He specializes in social media training. services with Schaefer Marketing Solutions.

He specializes in social media training and clients include both startups and global

brands like IBM, AT&T, Johnson and Johnson, and the UK government. Mark has advanced degrees in marketing and organizational development

and holds seven patents.

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