This is Joe Politzi and you are listening with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Perdette.

Hello, thanks for joining me on the Marketing Book Podcast.

I'm your host Douglas

Burdett and my goal in this podcast is to help you discover the most

effective marketing ideas to grow your business. Don't worry about taking notes, I'm

going to do that for you and you can find them at marketingbook podcast.com.

Today I'm joined by Joe Politzi and we're going to talk about his most recent book,

Epic Content Marketing, how to tell a Different Story, Break Through The Clutter,

and When More Customers, by Marketing Less.

Joe Politzi is the founder of Content Marketing Institute, which is the leading education and training organization for content marketing, including the largest in-person content marketing event in the world, which is Content Marketing World.

Joe has co-authored two other books,

Get Content, Get Customers,

and Managing Content Marketing.

Joe's third book,

Epic Content Marketing,

was recently named one of five must-read business books by Fortune magazine.

Joe not only writes one of the most influential content marketing blogs in the World for Content Marketing Institute.

He also writes a column for entrepreneur.com and LinkedIn.

You can also hear Joe on his podcast,

This Old Marketing with his co--host Robert Rose, which by the way I have listened to every

episode.

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