This is Ann Hanley and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

I'm your host, Douglas Burdett. My goal in this

podcast is to help you discover new ideas to make you a better marketer so you can

grow your business. Don't worry about taking notes. I'm going to do that for you and you can find them all at

marketingbook podcast.com.

Today I'm joined by Anne Hanley and we're going to talk about her newest book,

a Wall Street Journal bestseller, Everybody Rights, Your Go-To Guide

for Creating Ridiculously Good Content.

Anne is co-author of the Best Selling Book on Content Marketing, which, by the way way has been translated into nine languages the

book is content rules how to create killer blogs, podcast videos ebooks, webinars and more

that engage customers and ignite your business.

Cited in Forbes is the most influential woman in social media and is the chief content

officer of marketing props, a training and Education Company with the largest community of marketers in its category.

She's a columnist for Entrepreneur magazine, a LinkedIn influencer, a keynote speaker, mom, writer, and dog lover.

And congratulations on everybody writes and welcome to the marketing book podcast.

Thank you, Doug.

I am very happy to be here. Thank you for having me. Thank you for having me.

First off, I just wanted to share something with the listeners about the effect that the book has had on me.

One is, when I read the book, I laughed out loud a lot more than somehow I thought I would.

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