Hello and welcome you are listening to the future podcast this is where we talk about the business of design and the changing landscape of what it takes to be a design professional in the 21st century.

I'm your host Chris Doe. I'm a brand strategist, Emmy Winning Director,

consultant, teacher designer, entrepreneur, and YouTube hosts. I've learned a few things

in running a creative agency for the last 21 years in one of the most competitive markets, Los Angeles.

My hope is that I can make your transition into creative entrepreneurship a little easier.

What we want to talk about today is really

a state of the industry, and I also want

to have an opportunity to clarify and maybe add some contextual information about that comment that I said about

being brick layers.

I know that kind of set the internet a little bit upset and you know look I'm entitled

the opinion just like you I'm just asking you to kind of keep an open mind

hear me out and let's have a robust dialogue about this and either way I'm not here to

prove right or wrong I think everybody is

richer for having a diverse set of opinions and from that I'm gonna go on okay so

let's talk a little bit about stated industry and feel free to chime in anytime you want Greg.

Okay? Here's what I'm seeing you guys. If you're in the motion industry we've been hit

with lots of ups and downs and I'm in that unique position where I've been running this company now for 21 years.

So I've seen lots of things happen. I've seen trends come and go. I've seen the rise in the fall.

And every year, every five years you think, looking back, it's going to get better and it's going to go back to the way it was.

But the truth is, I've never seen it go back to the way it was.

Because way back in the day, right 1999 2000 we were designing titles for car commercials

and when we did titles for car commercials we were charging in the neighborhood of

...