This is Jay Bear, author of Utility, and you are listening to The Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

I'm your host Douglas Burdett and my goal in this podcast is to help you discover effective

marketing ideas that will grow your business.

Don't worry about taking notes.

I'm going to do that for you and you can find them

at marketingbook podcast.com.

Today I'm joined by Jay Bear and we're going to talk about his New York Times

Best Seller Utility, why smart marketing is about help, not hype.

In addition to being a best selling author, Jay Bear is a keynote speaker, marketing consultant, and digital pioneer. More specifically, he's a

tequila-loving hype-free strategist who has advised more than 700 brands on

their marketing strategy since 1994, including 31 of the Fortune 500.

He got his start long ago before Yahoo even existed, leaving a career in politics to take the

internet plunge.

His company, Convince and Convert,

helps companies craft and implement social media and content strategies.

Jay's first book on social business

and social media's impact on corporate culture co-authored with Amber Nasland

was The Now Revolution. Seven shifts to make your business faster, smarter, and more social.

He's also the host of the popular weekly podcast Social Prose, which I

listen to and recommend enthusiastically. Jay, congratulations on utility and welcome to the

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