This is David Mereman Scott and you are listening to the Marketing Book

Podcast with Douglas Burdett.

Welcome to the Marketing Book Podcast helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now, here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

I'm your host Douglas Burdett.

My goal in this podcast is to help you discover new ideas to make you a better marketer

so you can grow your business.

Don't worry about taking notes.

I'm going to do that for you and you can find them at marketingbook podcast.com.

Today I'm joined by David Mehrman Scott and we're going to talk about his newest book,

the new rules of sales and service. How to talk about his newest book, The New Rules of Sales and Service.

How to use agile selling, real-time customer engagement, big data, content, and

storytelling to grow your business.

David is an internationally acclaimed marketing and sales strategist, author, and keynoter.

Forbes magazine said that David is, quote, one of those select few people who saw and understood

the social media phenomenon as it began. He's a co-author or

author of 10 books, three or international best-sellers. The new rules of marketing

and PR now in its fourth edition has been translated into 26

languages and is used as a text in hundreds of universities and business schools

worldwide. It is a modern business classic with over 300,000 copies sold thus far. David also authored

real-time marketing and PR, a Wall Street Journal bestseller, newsjacking, and worldwide rave.

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