Welcome to the marketing book podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's

her host Douglas Burdett.

Well, hello, and thanks for checking out the marketing book podcast.

If you're listening to this episode, you're probably new to the podcast

and trying to decide if you should hit the subscribe button to have new

episodes automatically delivered to you. Now don't let the word subscribe frighten you. This

podcast is free but your time is limited. So let me tell you about the

show so you can decide if it's worth a listen. Each interview is with the author of a new marketing

or sales book, and I read the book before each

interview. Every Friday I publish a new episode as I've done since January 2015 and

the show now has hundreds of episodes, millions of downloads, listeners in

over 150 countries and the show has been named by Forbes is one of 11 Smart Podcasts that will keep you in the know and

named by LinkedIn is one of 10 podcasts that will make you a better marketer.

This show is a labor of love that I do in my spare time.

My day job is running a marketing firm.

This show is basically professional development

as performance art.

I produce it because I get an uneasy feeling in my gut.

If I don't feel like I'm doing something to keep up with the latest in marketing and sales.

And over the years, as I've heard from listeners from around the world

who tell me they find the show helpful really makes me feel good you know

...