Éva Goicochea: Maude Founder and CEO

Second Life

Who What Wear

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4.8 • 3K Ratings

🗓️ 6 December 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2018, Éva Goicochea changed the sexual-wellness industry forever with the launch of Maude, a line of thoughtfully crafted intimacy essentials. Along the way, Dakota Johnson joined the team as an investor and co–creative director, and Goicochea is now one of 10 Latinx female founders to raise over $10M in venture funding. But before Goicochea became a trailblazer in the sexual-wellness industry, she spent her early career as a legislative aide in healthcare and then a decade working in marketing and branding with forward-thinking companies such as Everlane and Josie Maran Cosmetics. On this episode of Second Life, find out how Goicochea was able to use her past career experiences to build a brand that pushes industry boundaries and encourages a healthy, everyday approach to intimacy—for everyone.

Transcript

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0:00.0	Hi, I'm Pia Barangini, a creative director of LPA, an entrepreneur, a wife, and a dog
0:05.5	mom based in Los Angeles.
0:07.0	This is my new podcast, Everything Is The Best.
0:09.4	But we basically ask interesting people, how did you go from zero to yacht?
0:12.8	I'm always curious how the hell people became successful, and I figured you would be
0:16.4	too.
0:17.4	Get on the internet with me.
0:18.4	Let's laugh, let's cry, let's over share, and let's get inspired to live our best
0:22.1	lives.
0:23.1	Check out new episodes every Wednesday.
0:25.1	It's all for you baby.
0:26.4	Thanks for listening, love you, mean it.
0:37.6	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear,
0:43.8	and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:49.8	We're talking about their work journeys, what they've learned from the process of setting
0:53.6	aside their doubts or fears, and what happens when they embark on their second life.
0:59.2	Today on the podcast, I'm speaking with Eva Goykocea, the founder and CEO of the Modern
1:05.0	Intimacy brand, Mod.
1:08.0	Founded in 2018, Eva has built Mod around a devotion to quality, simplicity, and inclusivity,
1:15.3	and in just a few short years, her company has grown massively.
1:19.5	Today, the brand includes a wide range of sexual health essentials available direct to consumer,
1:25.3	has welcomed Dakota Johnson as a co-creative director, and Eva herself has become just
	...

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