Zumba: Beto Perez & Alberto Perlman (January, 2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 4 December 2017

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Zumba. Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, then improvised a dance routine to go with it. For his students, it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world. PLUS for our postscript "How You Built That," how Alex McKenzie is hoping to upgrade the menu of your neighborhood ice cream truck by offering exotic flavors, high fat content, plus low-guilt options for the health-conscious. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	And just one more quick thing.
0:31.0	As you probably know, we've been prepping for our final two live shows of 2017.
0:37.0	So in the meantime, check out this one.
0:39.0	It's one of our favorites from the year.
0:41.0	It's the story of Zumba, and even if you're not interested in Zumba or any exercise for that matter, you will not want to miss this story.
0:49.0	Here it is. Enjoy.
0:51.0	We spent the whole $14,000. We had zero in the bank.
0:57.0	We created this beautiful email.
0:59.0	We press send, and we're praying. Please, please.
1:03.0	And suddenly, 450 instructors joined.
1:08.0	And so that's when we said, this is going to be our life.
1:12.0	And let's make it work.
1:22.0	Brahman PR is how I built this.
1:24.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:33.0	I'm Guy Ross, and on today's show, how three immigrants from Colombia turned a scrappy aerobics class into one of the biggest fitness brands.
1:41.0	In the world.
	...

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