Framebridge: Susan Tynan

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 27 November 2017

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. She got her idea after experiencing sticker shock at her local framing store: she was charged $1600 to frame four cheap posters and figured there had to be a better way. So she created a mail-order framing company that offers fewer designs at much lower prices. Framebridge is now three years old and still feeling growing pains, but is slowly reshaping the rules of a rigid industry. PLUS for our postscript "How You Built That," how Alexander Van Dewark created a portable mat that helps people mix cement without a wheelbarrow or a paddle. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
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0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, really quick before we start the show. If you are anywhere near the Washington, D.C. area, this Thursday, November 30th, you will not want to miss a live taping of the show.
0:37.0	My guest will be Robert Johnson, founder of BET Black Entertainment Television, and the first African-American billionaire in US history.
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0:55.0	If you haven't been to a live taping yet, you have to check it out. You'll meet tons of other fans of the show, other people starting their own businesses, and hey, come say hi to me and the team after the show.
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1:23.0	Okay, here's the show.
1:29.0	There were days I thought, well, it is possible this thing doesn't scale, and it's possible we won't take ourselves out.
1:35.0	We can't keep up with the orders.
1:37.0	So the issue was not that you were framing them badly, but they just took too long?
1:40.0	Oh yeah, we were framing them perfectly, it just took too long.
1:43.0	We started to see really angry emails, people saying like, this was the very special gift for my grandmother's 90th birthday, and you ruined it.
1:52.0	And it felt terrible.
1:55.0	From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
2:12.0	I'm Guy Ross, and on today's show, how Susan Taiman accidentally spent $1,600 framing posters,
2:21.0	and then turned her sticker shock into a more affordable idea, called Frambridge.
	...

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