Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 12 July 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: ZoomInfo's SEO Torched, AI's early winner: consultants, Steve Jobs on good ads, & more (07:51) The early winner of AI is…consultants? (11:23) How Steve Jobs was taught what a good ad looks like (15:00) Google dropping continuous scroll in search results (16:30) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	So this is this tweet's from Guytono D'Nardi. So good buddy and
0:04.2	Congrats Guytono for your baby son. So here's the collapse of Zoom
0:09.8	Infos organic traffic. It's a classic SEO story of feast and famine. Number one, they
0:14.6	were living and now dying off millions of auto-generated programmatic SEO
0:18.4	landing pages. They basically use database SEO to create two flavors of
0:22.2	pages. A company profile pages, for example,
0:25.1	Walmart employee contact info. B, people profile pages, Walmart CEO email
0:29.8	address. Number three, the idea is that salespeople wanting this information would search for it on Google,
0:35.0	land on a Zoom Info, Paywall page, and sign up.
0:37.5	This clearly worked tremendously well for at least a few years.
0:40.6	Zoom info was the first company to do it, then Rocket Reach, Apollo, etc.
0:43.5	started doing it. And so they got hit in 2023, it seems. And so, check out this big spam update in 2023 October. Yeah. Okay and it just drops off like a cliff. Wow. Yeah. So it might be working for perplexity, but it's not working for
1:04.8	Zoom info and how long will it work for perplexity just being on. Yeah.
1:08.2	And because everyone's bragging about it right now. There's Google's like, oh, okay.
1:13.0	Goodbye. Another AI competitor as well oh yeah
1:16.7	oh yeah exactly oh we're not buying you guys okay goodbye traffic right yes yeah
1:21.4	no dude they can crush him I bet either traffic would go down. You know, all these gains here would literally go down by that.
1:27.0	I mean, if I'm Google, I'm just like, oh, you guys are spamming. I'm sorry, like you're going to lose your traffic.
1:32.0	Honestly, if I own Google, I would just shut it down.
1:34.0	I want to give a crap what people thought.
1:35.0	When you say shut it down, you mean take away the traffic.
1:38.0	Yeah, I would take away the traffic.
	...

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