Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 11 July 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier (03:00) Over-optimized SEO features associated with Google traffic declines (07:34) CMO tenure falls to lowest level in more than a decade (09:35) AI will make marketing harder, not easier (15:30) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so the next one is just embedding YouTube videos on your website
0:04.7	effect very. Oh, you're picking mine. I have it open actually. Okay, so those are you that can see on
0:09.3	YouTube right now, I'm gonna pull up this tweet. So this comes from Darren Shaw.
0:13.2	And so he says, here's why you should embed videos
0:15.6	on your key landing pages, more specifically YouTube videos.
0:19.1	So there's this graph over here.
0:21.0	I'm going to pull up this graph.
0:21.8	So those you that are following along.
0:23.8	So you can see this graph, I'm going to show it to Neo as well.
0:26.6	This is where this one page was getting traffic.
0:30.8	And at this point where they replace the YouTube embed with
0:33.2	with VIMEO, the traffic dropped.
0:35.4	Right?
0:36.4	And when the traffic comes back, that's when they reverted back to YouTube.
0:40.1	And so, you know, they're talking about the Google
0:42.0	League from a couple months ago,
0:43.4	and this is just one of the things that reinforced that Google does favor its own properties.
0:47.6	And it makes a lot of sense. Why wouldn't you? If you're running Google, like you would favor your own
0:50.5	properties. So I totally would would and what's funny is people
0:54.1	hate on this it's business. Google should do whatever they want from a business
0:58.2	aspect. If people don't like it they can use another platform. I know that's
1:01.9	extreme but it is their corporation and
	...

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