This Tuesday, March 23rd, welcome to Market Fuller, I'm Chris Hill with me today, the

one and only Ron Gross.

Thanks for being here.

Thank you for having me, Chris, it's always a pleasure.

We're going to play another round of Bicellar Hold, what's happening this game?

The business news through the lens of Bicellar Hold, and we'll start with Zoom Video, which

needs no introduction, but Zoom Video has had amazing success over the past year.

And now the company, reportedly, is going to start selling their video conferencing technology

so that other companies can embed it in their own products.

So Ron, Bicellar Hold, Zoom's new licensing idea, being a success.

Boy, oh boy, I'm going to buy this, but it won't be easy, it won't be without competition.

As you say, they're going to embed their own products into other companies, so to allow

for video technology functionality, Zoom will be paid on a permanent basis with the

first 10,000 minutes each month free.

And so in general, I think this is a good idea, right?

Video is currently and will be embedded in everything, from telemedicine to social

media to so many other things.

So that makes sense, but it does put them even more so directly in competition with

the big boys.

And that is of consequence.

So Amazon has a partnership with Slack to bring its video conferencing tools called CHIME

directly into the chat app.

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