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Real Estate Training & Coaching School

Zillow's Instant Offer - Is This the Final Blow to the Real Estate Business? P2

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 13 June 2017

⏱️ 34 minutes

🧾️ Download transcript

Summary

Is Zillow the ultimate Frenemy of the real estate industry? It seemed like a win-win when agent listings got massive exposure in the marketplace and had the chance to market on their site.  Then came Zestimates and things got weird (or should we say, inaccurate) and now fighting the Zestimate a seller recieved was a regular listing presentation occurence.  But has Zillow sunk to a new low now with their Instant Offer program?  The industry is abuzz about how Instant Offer may (or may not) be an agents undoing.  Will it be yours?  We unpack everything you need to know about Instant Offer and how you can take real action to fight back! Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.

0:22.9

Starring, award-winning real estate coaches Tim and Julie Harris.

0:27.2

Get ready for unfiltered, full-strength honesty about what is truly working

0:31.3

to get you into action and make you money in this new real estate boom.

0:36.5

Now to our hosts, Tim and Julie Harris.

0:42.6

Welcome back to Real Estate Coaching Radio.

0:44.6

We are our host, Tim and Julie Harris.

0:46.1

We are going to continue where we left off yesterday.

0:49.0

We were talking about the topic of Zillow.

0:51.8

And a lot of you guys are very, very interested in what is going to

0:56.0

happen as a result of the Zillow instant offers, what's going to happen as a result of a lot of

1:00.7

the other things that are happening in the marketplace. So yesterday we talked about Zillow,

1:04.5

specifically we kind of gave some basic background information for those if you haven't been

1:08.9

in the industry for that long, knowing what Zillow's basic mission is, and really how, in our opinion, they've started to meander

1:14.8

into being somewhat of a broker, at least acting like their competitor of yours.

1:19.5

And we suggested that all of you look at Zillow or consider anybody who's selling leads.

1:23.9

Anybody who gets in between you and your customer is definitely not somebody who's acting

1:28.5

just like a media partner. They're definitely acting like a competitor. So if that's your mindset,

1:33.3

I'm challenging all of you to think of it as a competitor. Think of Zillow and the portals

1:37.9

as competitors and not just them, but anybody who gets in between you and your customers

1:43.5

a competitor. that should change your

1:45.1

approach, change your attitude, and maybe even change your, frankly, where you decide to invest

...

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