Hey guys, real quick, my company Summers Capital will be adding two more boutique hotels to our portfolio here in 2026 and we don't do it alone. We partner with busy professionals and business owners looking for passive income and tax benefits, but don't have the time to do it actively. So if this sounds like you, go to Summers Capital.com slash invest to join our investor wait list. Now back to the show. You know, and you can see it in the documentary. I mean, they were living a life of a normal American of processed foods and box foods and kids

eating junk and they're having health problems. And then, you know, you introduce this, you know,

ancestral way of eating, nose to tail. And it fixed a lot of the issues and ailments that they were having and it stuck. And then

he, you know, his mission, he thought was, I need to share this with as many people as I could.

And how do I, you know, liver is disgusting, tasting raw. How can I package this up in, you know,

an eloquent way for people to take it and get the benefit?

And Pence is, you know, kind of, you know, glandular or his liver and a pill, you know, empire was born.

Welcome to the Rich Strummers Report where we talk real estate, business, and wealth building, all while keeping it real.

No fluff, no BS. I hope that you

enjoy the show. All right, guys, today I got the genius marketer behind a lot of the biggest brands,

a lot of the biggest names out there, the rise and fall of Liver King, Tavi Castro, and many others.

I got my man, John Hyland, live in a studio. What's up, Johnny? What's up, Rich? Thanks for having me, bro. Yeah, appreciate you coming on, man. Love the Black on Black. Looking fresh, dude. You inspired me. Happy New Year, by the way. You too. Dude, so much to cover here, man. but first question I have for you is, did you know that liver king was on steroids?

Jump into it, man. But first question I have for you is, did you know that liver king was on

steroids? Jump into it, baby. You have your suspicion, but as we were talking about earlier,

you know, when you're around, he's a freak in an anomaly. No one works out as hard and no one eats and lives the life that he

lives. So after spending time with him and a lot of time with him, you quickly realize that,

you know, if anybody's able to do this naturally, it was him. You had the Bell brothers,

you know, Chris Bell, a friend of mine now and doing some work with him and, you know, all these people, he'd say, come, invite them out to the house and to the ranch and to see and to experience and people left saying the same thing.

Like, wow, this, this is, he's one of a kind.

And so, you know, you have your suspicions, ask the question, get ahead of it.

You know, we architected that from the very beginning, no social following to, you know, his rise to the top and, or at least, you know, top in his realm.

And that question was asked numerous times, but it wasn't, it wasn't, when you, when you're around him for a while, you start

...