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The Story of a Brand

Zambezi - Building Customer Loyalty that Transcends Reason

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 16 August 2019

⏱️ 42 minutes

🧾️ Download transcript

Summary

In Part 2 of this feature, Chris Raih, Founder & President of Zambezi, continues the conversation about entrepreneurship, building brand that emotionally connects with its customers, and what are the common "super" power traits that successful brands.

Ramon Vela and Chris discuss the moments in an entrepreneur's life that can change the direction of the future, how to maintain sanity while building your business, a recipe you can use to build a successful brand, how to brands lose direction in their values, how brands build love with how they communicate, challenger brands that are doing it right such as Third Love, and how to make your "Why" the core of brand message and company direction. 

Join us while Ramon Vela interviews Chris Raih in Part 1 of this episode and hear him share the inside story of a brand. 

For more on Zambezi visit: https://zambezi-la.com/

Visit our advertiser: Privy https://www.privy.com/cf
Visit our advertiser: Churn Buster https://churnbuster.io/pod
Visit our Sponsor: Retention Science https://www.retentionscience.com
 

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at the Retention Science Studios.

0:08.4

This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.

0:14.9

My name is Ramon Vela, and this is the story of a brand.

0:28.2

Hey, thanks very much for joining us today.

0:30.1

This is going to be a fantastic episode.

0:34.3

However, before we begin, I have something kind of serious to talk to you about.

0:39.8

Now, did you know that on average 15% of online credit card payments get declined?

0:45.4

Now, if you're a subscription business, this can have a huge impact on your churn rate.

0:51.5

Now, the good news is that most of this is recoverable. Churnbuster helps subscription businesses recover failed payments and reactivate those subscriptions.

0:55.3

Now, plugs right into your payment processor and resolves billing issues automatically.

0:59.9

Now, getting set up with TurnBuster takes less than five minutes, and if you're just getting

1:04.3

started, you can try out their free plan for recharge. To learn more, visitchurnbuster.io slash POD again, that's churnbuster.

1:14.0

.io slash POD. You know what stinks? It's spending all your freaking money on driving

1:20.8

traffic to your site, but only converting one or maybe two percent of them to sales. Now, this is a

1:26.7

really common problem, and fortunately, Privy is sitting out to solve this.

1:31.6

Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.

1:37.1

So if you want to increase your average conversion rate, we've got a special offer for

1:41.3

the story of a brand listeners.

1:42.8

You can schedule a conversion consultation with one of their e-commerce experts for free, and

1:49.2

you can do this by going to at privy.com forward slash CF.

1:54.3

Again, that's privy.

1:56.8

.com forward slash CF. Well, I know exactly how that feels, so I feel that pain.

...

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