Zambezi - Brands are the New Elected Officials!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 August 2019

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Chris Raih, Founder & President of Zambezi, the financial disaster of 2008 changed things for brands. Not only did it cause a recession of trust with institutions, banks, politicians, etc., but it changed what people expect from Brands. As he puts it, “Brands are the New Elected Officials”.

In Part 1 of this feature, Chris shares with us the concepts and ideas that have made Zambezi successful. We cover: What is the Super Power of Brands and how should they use that power, How customer loyalty can transcend reason, Why community is the secret sauce, Why a brand is either be a Pimp or a Patron (and why being a pimp is no good) and examples of each including Venmo vs. Neo-Nazis case study, Auto Trader and the Environment case study, Why Brands are the New Elected Officials where customers vote every day at the cash register and why brands have and must stand for something. Lastly, he shares some insider stories on how the Nike "Just Do It" slogan was developed and the most classic "Entrepreneur-near-disaster" story that anyone who has ever run a business will relate to and understand.

Join us while Ramon Vela interviews Chris Raih in Part 1 of this episode and hear him share the inside story of a brand.

For more on Zambezi visit: https://zambezi-la.com/

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Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:28.2	Hey, thanks very much for joining us today.
0:30.1	This is going to be a fantastic episode.
0:34.3	However, before we begin, I have something kind of serious to talk to you about.
0:39.8	Now, did you know that on average 15% of online credit card payments get declined?
0:45.4	Now, if you're a subscription business, this can have a huge impact on your churn rate.
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1:04.3	started, you can try out their free plan for recharge. To learn more, visitchurnbuster.io slash POD again, that's churnbuster.
1:14.0	.io slash POD. You know what stinks? It's spending all your freaking money on driving
1:20.8	traffic to your site, but only converting one or maybe two percent of them to sales. Now, this is a
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1:31.6	Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.
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1:41.3	the story of a brand listeners.
1:42.8	You can schedule a conversion consultation with one of their e-commerce experts for free,
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1:54.2	Again, that's privy.com forward slash CF.
2:00.7	Hey, everyone.
	...

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