Kopari Beauty - The Consumer Deserves Trust

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 August 2019

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this feature, Gigi Goldman, Co-Founder of Kopari Beauty continue the conversation about entrepreneurship, the consumer, and Kopari.

Ramon Vela and Gigi discuss: why consumers deserve trust, why Kopari wants to be where the customer is, her 360 degree approach to her brand marketing, Her vision, Kopari Popups - when & where, Why you should always stick to your brand pillars, why there is room for both premium brands and Amazon, what questions you should always ask the consumer, why selling products through retailers is a good idea, Kopari partnerships, what are her best selling products & why, and what keeps her up at night.

Listen while Ramon Vela interviews Gigi Goldman in Part 2 of this episode and hear Gigi share the inside story of a brand.

For more on Kopari Beauty visit: https://koparibeauty.com/

Visit our advertiser: https://www.holidaycbd.com/
Visit our advertiser: https://www.privy.com/cf
Visit our Sponsor: https://www.retentionscience.com/

Transcript

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0:00.0	Recorded at the retention science studios.
0:08.5	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:26.3	Thank you. And this is the story of a brand. Being an entrepreneur is so stressful.
0:30.2	Now, you don't even have to be just an entrepreneur.
0:32.1	You can be an e-commerce manager, a digital marketer, or whatever.
0:36.2	Life is stressful, and it causes anxiety for so many
0:40.0	people. And I don't know about you, but I wish I can be at that moment, that moment when you're on
0:44.9	vacation or holiday, and you've just finished your spa day and you feel so relaxed and so
0:51.1	stress-free and you want to capture that moment.
0:55.9	Well, now I think you can.
0:57.6	Let me introduce you to Holiday.
1:09.0	Holiday provides delicious premium hemp CBD Gummies guaranteed to help you sit back, relax, and release that stress and anxiety and enjoy every day like it's a holiday.
1:13.0	And what's more, what's important to me is unlike other brands, holiday sources sustainably and organically grown hemp for their products that will
1:18.4	make you feel no high, but all chill. So they've got a lot of options for you. They've got a one-time
1:25.1	purchase option, but they also come in customizable
1:28.4	subscription service that delivers exactly what you need when you need it. So now you can recapture that
1:34.8	holiday by going to holidaycbd.com. Again, that's holidaycbd.com. You know what stinks?
1:44.8	It's spending all your freaking money on driving traffic to your site, but only converting
1:49.5	one or maybe 2% of them to sales.
1:52.3	Now, this is a really common problem, and fortunately, Privy is sitting out to solve this.
1:57.9	Over 300,000 loyal business owners trust Privy with list growth and increasing
	...

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