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Hidden Brain

Yuck! The Science of Disgust

Hidden Brain

Hidden Brain Media

Social Sciences, Performing Arts, Science, Arts

4.642.5K Ratings

🗓️ 9 March 2026

⏱️ 97 minutes

🧾️ Download transcript

Summary

Disgust is a strong emotion, one designed by evolution to protect us from danger and diseases. But disgust also spills into other areas of our lives, influencing our morals, our intuitions about right and wrong, even our politics. We talk with psychologist David Pizarro about how disgust is used to persuade and divide us, and why it remains such a potent force in public life today. Then, in our latest installment of “Your Questions Answered,” Huggy Rao returns to respond to listeners’ thoughts and questions about why big ideas fail.

Transcript

Click on a timestamp to play from that location

0:00.0

This is Hidden Brain. I'm Shankar Vedantam.

0:03.0

When David Pizarro was five years old, he was at a weekly church meeting with his family.

0:09.0

The grown-ups went to visit with each other while the children, including David, were left to their own devices.

0:15.0

And my sister and her little friend thought that they would play a fun game with me,

0:20.0

and that game involved making me lie down, close my eyes, and open my mouth.

0:26.1

They wouldn't tell David what was going to happen.

0:29.0

It was to be a surprise.

0:32.6

I sort of naively trusting of my dear older sister, who by the way is an attorney now,

0:41.3

sure enough, closed my eyes and opened my mouth. And I felt something soft, wet, and sort of cold

0:50.2

in my mouth. And I immediately spit, opened my eyes, and I saw my sister and her little friend

0:57.8

laughing.

1:01.6

If you're eating something right now, I'd advise you to put it down.

1:06.2

What they had put in my mouth was, I don't recall exactly what food it was, but it was partially chewed food

1:13.6

that the other little girl had decided to chew up, put in her hand, and then stick right in my

1:20.5

mouth.

1:25.6

David's sister and her friend thought the whole thing was hilarious.

1:29.9

I've never felt so betrayed.

1:34.3

This is one of the key moments in my life where I was so disgusted.

1:40.5

I don't remember throwing up, but I can tell you for sure that I felt like throwing up.

1:47.6

And I, to this day, can remember the texture, the temperature, the feeling of that food in my mouth.

1:56.0

Wow.

1:56.3

As you're telling the story, I have to confess, I can feel my stomach turning here, David.

...

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