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Hidden Brain

The Secret of Charisma

Hidden Brain

Hidden Brain Media

Social Sciences, Performing Arts, Science, Arts

4.642.5K Ratings

🗓️ 2 March 2026

⏱️ 94 minutes

🧾️ Download transcript

Summary

Charismatic leaders can inspire devotion and give people a powerful sense of meaning. They can also make us vulnerable. This week, we explore how figures across history have gained followers by offering clarity in moments of uncertainty — and why that clarity can come at a cost. Historian Molly Worthen explains how to recognize the spell of charisma, and why questioning it is essential to a healthy society. Then, on Your Questions Answered, Antonio Pascual-Leone returns to respond to listeners' thoughts and questions about moving on after a breakup.

Transcript

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0:00.0

This is Hidden Brain. I'm Shankar Vedantam.

0:03.4

In the 1930s, an unlikely man from rural Louisiana rose to political stardom.

0:10.2

Huey Long appealed to working-class Americans with fiery speeches and a populist agenda.

0:16.4

He promised free textbooks, better infrastructure, and redistribution of wealth.

0:21.5

That while we might have millionaires, and men worth two million,

0:26.2

and men worth three million, maybe, and men worth maybe five or six million,

0:31.4

but that nonetheless there must be a limit on how big any one man could get.

0:40.1

Thousands gather to hear him speak.

0:43.0

His promise to make every man a king soon earned him a nickname.

0:47.8

The kingfish.

0:50.5

But Huey Long also made powerful enemies along the way.

0:55.8

Critics saw him as a dangerous demagogue. They warned that he was crooked, cunning, and completely unconcerned with checks

1:02.0

and balances. He fired those who opposed him, took over state agencies, and appointed

1:09.6

loyalists.

1:13.6

When Louisiana State University published a newspaper article criticizing him,

1:17.6

Hughie Long saw to it that the seven students who wrote the piece were expelled.

1:26.6

Hughie Long wasn't just popular.

1:28.9

He was magnetic, dangerous to some, divine to others.

1:33.6

He rewrote the rules and dared the system to stop him.

1:39.1

In 1929, after he became governor of Louisiana, Hughie Long was impeached on charges of bribery, corruption,

1:46.0

and abuse of power. Rather than prove his innocence, he orchestrated a political blockade

1:52.0

in the state senate. He persuaded senators to sign a letter vowing not to convict him,

...

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