YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 21 May 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.
- What Marketers Need to Know About the Shorts Feed
- The Audio-Visual-Text Hook Framework
- Curiosity Loops
- Obstacle + Solution Storytelling
Guest: John Scott | Show Notes: socialmediaexaminer.com/719
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Transcript
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| 0:00.0 | Hey, before we get to today's show, I want to tell you something we just released. It's our |
| 0:05.0 | 18th annual social media marketing industry report and it's out now. Here's something that jumped |
| 0:11.3 | out at me as I was preparing this report. Two thirds of marketers say the pace of change |
| 0:17.3 | is overwhelming. If that's you, you are not alone, and I want to help. Download this |
| 0:23.3 | free report. It covers everything from platform shifts to AI adoption to the growing divide |
| 0:29.1 | between B2B and B2C marketers. And you can get it for free right now by visiting socialmediaexaminer.com slash report 26. Social mediaexaminer.com slash report 26. |
| 0:40.0 | Social media examiner.com slash report 26. |
| 0:47.2 | Welcome to the social media marketing podcast, helping you navigate the social media jungle. |
| 0:53.9 | And now here is your host, Michael Stelzner. |
| 0:57.4 | Hello, hello, hello. Thank you so much for joining me for the social media marketing podcast, |
| 1:01.8 | brought to you by Social Media Examiner. I'm your host Michael Stelzner, and this is the podcast for |
| 1:06.7 | marketers and business owners who want more exposure, more leads, and more sales. |
| 1:12.2 | Today I'm going to explore YouTube shorts, and I'm going to be joined by John Scott. |
| 1:16.8 | And by the way, if you're new to this podcast, be sure to follow this show so you do not |
| 1:20.1 | miss any of our future content. |
| 1:22.2 | Helping you to simplify your social safari. |
| 1:26.6 | Here is this week's expert guide. |
| 1:29.4 | My special guest is a YouTube shorts expert who helps marketers and entrepreneurs get |
| 1:34.2 | attention and grow their business with shorts. |
| 1:36.8 | His community is called The Real Creators. |
| 1:39.0 | He's the founder of hookbom.com, a tool designed to help your shorts go viral. |
| 1:42.8 | And you can find them on YouTube at |
... |
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