Hey, before we get to today's show, I want to tell you something we just released. It's our

18th annual social media marketing industry report and it's out now. Here's something that jumped

out at me as I was preparing this report. Two thirds of marketers say the pace of change

is overwhelming. If that's you, you are not alone, and I want to help. Download this

free report. It covers everything from platform shifts to AI adoption to the growing divide

between B2B and B2C marketers. And you can get it for free right now by visiting socialmediaexaminer.com slash report 26. Social mediaexaminer.com slash report 26.

Social media examiner.com slash report 26.

Welcome to the social media marketing podcast, helping you navigate the social media jungle.

And now here is your host, Michael Stelzner.

Hello, hello, hello.

Thank you so much for joining me for the social media marketing podcast brought to you by

Social Media Examiner.

I'm your host, Michael Stelzner, and this is the podcast for marketers, creators,

creators, business owners who want more exposure, more leads, and more sales.

Today, Jerry Potter and I are going to explore important updates from LinkedIn with our special guest, A.J. Wilcox.

Take it away, Jerry.

Thanks, Mike.

Super excited to be here because we are entering this era where marketers who plan their content ahead of time are going to see much more reach. So we're going to share the type of content that is getting what some people are calling invisible engagement. So we'll break that down and how to tie your content together so it reaches more people. We're very excited to be joined by AJ Wilcox.

AJ is the world's leading LinkedIn ads expert and teaches business owners to drive high

quality B2B leads at scale. He's also the founder and CEO of B2Link and the host of the

LinkedIn ads show podcast. Today, AJ, Mike and I are going to explore what these latest updates

from LinkedIn mean for small business marketers and owners like you. AJ, welcome back to the show. I'm so glad to be back. And I have to say, Mike is actually the inspiration why I even have the LinkedIn ads show. Back at the beginning of COVID, I said, I really want to start a podcast, but I think LinkedIn ads is too narrow of a niche. And I remember Mike said, that's exactly why you need to start a podcast because it's a niche. And so anyway, Mike, thank you. Oh, well, thank you. 170-something episodes in. Thank you. I probably forgot that, but that is super cool. Awesome. So we got some stuff to talk about today, don't we, Jerry? Let's go. Yeah, so they have done a huge rebuild of the LinkedIn

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