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LinkedIn Presents. Hello and welcome to the big technology podcast, a show for cool-headed, nuanced conversation of the tech world and beyond.

We're joined today by Mark Bergen. He is a reporter at Bloomberg, a good friend of mine, and the author of Like, Comment, Subscribe, Inside YouTube's Chaotic Rise to World

Domination coming out next Tuesday, September 6. So I encourage you to pre-order it, but if you

want to hold your judgment and listen to this conversation by all means, but I think you're

going to like a lot of what Mark has to say. Mark, welcome to the show. Thanks for having me, Alex. I've been waiting eagerly for years to be on the show.

Exactly.

Well, you know, it's a long time coming.

You're definitely, without a doubt, the closest friend that I've had on the show.

And it's really a thrill to be able to speak with you about the book.

We've been talking about this since it was actually, you know, I don't know if I'm allowed to say this, but initially you're going to write a book about self-driving cars and you ended up settling on

YouTube, which I'm stoked about. And I think there's so much good stuff in the book. I read it

cover to cover. And YouTube is obviously a fascinating company core to Google's revenue, competing

strongly with TikTok at the

moment and also just like this kind of massively underrated political force and also a

huge presence in the life of kids which we'll get to it's really interesting when you talk about

it competing heavily with TikTok just so like something we weren't even having a conversation about a few years ago.

Yeah, I wonder if...

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