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Decoder with Nilay Patel

YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.23.4K Ratings

🗓️ 3 August 2021

⏱️ 74 minutes

🧾️ Download transcript

Summary

On today’s episode I’m talking with Neal Mohan, the chief product officer at YouTube. And there’s a lot to talk about – YouTube is announcing a $100 million fund to begin paying creators who use YouTube Shorts, which is its competitor to TikTok. YouTube remains the default video hosting platform for the entire internet, in a way can feel almost invisible, like it’s a utility, like water, or electricity. And on top of all that, there are YouTubers – that particular kind of influencer at the center of the creator economy – the people who have turned YouTube not only into a career, but multimillion dollar businesses that extend into everything from merch drops to cheeseburger restaurants. When people talk about creators and the creator economy, they’re often just talking about YouTube. YouTube as a whole continues to grow in massive ways – in Google’s last earnings report, YouTube reported 7b in advertising revenue alone, which means it’s a business that is now as big or bigger than Netflix. YouTube is big – just like this conversation. Links: YouTube creators can now get $10,000 per month for making Shorts - https://www.theverge.com/e/22370332 Google sets all-time records as search and YouTube profits soar - https://www.theverge.com/e/22360633 "Me at the Zoo" - https://www.youtube.com/watch?v=jNQXAC9IVRw Instagram launches reels, it's attempt to keep you off TikTok - https://www.theverge.com/e/21118158 YouTube launches Capture, a video recording and enhancing app for iOS - https://www.theverge.com/e/3541449 Instagram says its algorithm won’t promote Reels that have a TikTok watermark - https://www.theverge.com/e/22038373 Patreon CEO Jack Conte on why creators can’t depend on platforms - https://www.theverge.com/e/22307696 YouTube may push users to more radical views over time, a new paper argues - https://www.theverge.com/e/20600060 Examining the consumption of radical content on YouTube - https://www.pnas.org/content/118/32/e2101967118 Read the transcript: https://www.theverge.com/e/22370337 Decoder is produced by Creighton DeSimone, Alexander Charles Adams and Andrew Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

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0:57.9

Hello and welcome to Decoder. I'm Neil Appetel, Editor in Chief of the

1:06.5

Verge, and Decoder is my show about big ideas and other problems.

1:10.4

In today's episode I'm talking with Neil Mohan, the Chief Product Officer at

1:14.4

YouTube, and there's a lot to talk about. YouTube is announcing a $100 million

1:19.1

fund to begin paying creators who use YouTube shorts. It's competitor to

1:24.1

TikTok, and YouTube as a whole continues to grow in massive ways. In Google's

1:29.0

last earnings report, YouTube generated $7 billion in advertising revenue alone,

1:34.7

which means it's a business that is now as big or bigger than Netflix. I actually

1:40.2

want to talk about YouTube size for a minute, and I'll end with a silly example of

1:44.2

how massive YouTube is. Just take a second and think about all of the things

1:49.0

that YouTube represents on the internet. I've had so many conversations on this show

1:54.9

with smart, interesting executives where what we were really talking about one way or another

2:00.4

was competing with YouTube. For example, YouTube remains the default video hosting platform

2:06.0

for the entire internet, in a way that can feel almost invisible like it's a utility.

2:11.0

You want to upload a video and share it with people, you go to YouTube. You want to find a

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