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Marketing School - Digital Marketing and Online Marketing Tips

How To Systematize Referrals and AI Integration

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 5 October 2024

⏱️ 26 minutes

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the integration of AI into business operations, tools for agency efficiency, and a hot seat session focused on scaling referral programs.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:36) Integrating AI into Business Operations (06:31) Exploring Tools for Agency Efficiency (08:50) Hot Seat Session: Scaling Referral Programs (24:40) Actionable Insights and Next Steps Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

All right, so we have a little treat for you.

0:01.4

So this is a coaching call from the Agency Owners Association.

0:06.0

This is a group that Neil and I have for agency owners to help you grow faster.

0:10.1

So if you're an agency space, you are a services business this is applicable to you

0:13.9

a little preview of a call it's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group

0:19.5

if you want to learn more about the group you can go to marketing school.

0:22.0

I.O. slash agency can go to marketing school that I. Oh

0:25.2

I. Oh, I hope you enjoy the episode. How much of the business as you see

0:30.4

it right now in the next let's say 12 months is going to have some

0:35.1

component of AI integrated into it like all of it or 50% to make it more

0:41.4

efficient on the marketing, I see a lot.

0:45.0

You know, I've been using Clay for also outreach

0:48.0

by doing scaling outreach and research data enrichment to find, you know, fine tune the audience and the people we reached out to.

1:00.0

On the coding end, my folks, you know, some folks have been, not everyone's been, you know, some people still like to hand crank everything, but some of my team members they're able to you know more than 10X their productivity with

1:18.0

you know the tools I code pilot and stuff like that yeah I'm seeing a lot of apps like that what they're I think everybody's trying to figure out how to implement AI into their products and it's not always generative AI. It could be just features that where AI is making it easier and you know giving more visibility into their product like we use a product called Waybook for onboarding employees.

1:47.8

It's kind of like a notion kind of thing, but it they're rolling out AI where like I have a new employee in California.

1:57.2

It'll spin up a California employee handbook.

2:02.0

And then we look at we can edit it then and do that so it'll it's using AI to kind of help with the workflow that would normally hey I need a handbook or an employee handbook for this state. Can you upload it? Now it's doing it for you, you know, kind of thing. So I'm seeing seeing more more of that kind of implementation of

2:25.0

AI into the product workflow with a lot of the different tools that we use. Any other like tools or new discoveries that anyone would like to share this week?

2:46.8

No, Minnes, you know what needed yourself?

2:48.8

Yeah.

2:50.3

I just had a quick question.

...

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