YouTube fights TikTok with cash
Channels with Peter Kafka
Vox Media Podcast Network
4.4 • 585 Ratings
🗓️ 21 September 2022
⏱️ 31 minutes
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| 1:00.7 | this is recode media with peter kofka that is me i'm talking today again with YouTube's chief product officer, |
| 1:12.7 | Neil Mohan. Neil, welcome back to the show. Thanks for having it, Peter. It's great to be back. |
| 1:17.3 | Neil, you are in a hotel room in Palm Springs. Why are you in Palm Springs instead of somewhere |
| 1:21.6 | in the Mountain View, Silicon Valley area? I am down here, Peter. You're right. I'm in a hotel in the Palm Springs |
| 1:29.1 | area because we are doing our top creator summit, which is an event that we had been doing |
| 1:35.2 | basically on an annual basis until COVID hit and brought everything to a grinding halt. So |
| 1:41.2 | it really is awesome to be back in person with lots of our creators. |
| 1:46.5 | These are creators that have been on our platform for a long time. Some of them are new. Some of them like to work with long form, others with shorts. |
| 1:56.0 | And all of them, some of them with live. And so they all get together often mostly to just converse with themselves, compare notes, what's working, what's not working. What do they want to do next? And also with all of us at YouTube who, you know, as you know, build products for them every single day. Right. So because you're, you have multiple constituencies. You've got advertisers. You've got people who watch the videos and you got people who make the people who make the videos and give them to you. And then there's money that change his hand. And we can talk about a lot of stuff, but I do want to talk about the news that you guys talked about today because it's, you guys have already said, look, we've created this TikTok competitor. I can call it a TikTok clone. It's called YouTube shorts. You've rolled that out. |
| 2:35.4 | Earlier this year, you said a ton of people are using it. I think 1.5 billion users a month. Is that |
| 2:40.9 | right? Yeah, 30 billion views a day generated from 1.5 billion users a month. |
| 2:47.0 | And you said ads are coming. And today you said, don't only are ads coming, but we're going to share the ad revenue with the people who make YouTube shorts. And that's that's pretty meaningful news. It's kind of obvious that you guys would do this because you guys are already sharing your ad revenue with regular YouTube video creators. But it's unusual because your competitors, Instagram and TikTok, don't really |
| 3:09.1 | have a program like this. So talk about how you guys share revenue with a conventional YouTube |
| 3:13.4 | video and how that's going to change for a YouTube shorts creator. Yeah. So today, you know, |
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