meta_pixel
Tapesearch Logo
Log in
Channels with Peter Kafka

YouTube fights TikTok with cash

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4585 Ratings

🗓️ 21 September 2022

⏱️ 31 minutes

🧾️ Download transcript

Summary

YouTube wants a piece of that sweet TikTok action, so it’s getting out the checkbook. The most popular creators on YouTube’s TikTok clone — that’s YouTube Shorts, officially — will get a cut that comes from a pool of all Shorts revenue, rather than on an individual video-by-video basis. The company's also introducing a “Super Thanks” tipping feature. Recode’s Peter Kafka talks to YouTube’s Chief Product Officer Neal Mohan about the changes and tries to find out why his YouTube Shorts feed is full of Ben Shapiro videos. We don’t have “Super Thanks,” but feel free to Venmo a tip to our producer Jelani for staying up late to get this one out to you. Featuring: Neal Mohan (@nealmohan), Chief Product Officer at YouTube Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

In today's fast-changing digital world, proving your company is trustworthy isn't just important for growth, it's essential.

0:08.8

That's why Vanta is here. Vanta helps companies of all sizes get compliant fast and stay that way, with industry-leading AI, automation and continuous monitoring.

0:20.3

So whether you're a startup tackling your first

0:22.8

SOC 2 or ISO-27-001 or an enterprise managing vendor risk, Vanta's trust management platform makes it

0:31.8

quicker, easier and more scalable. The results? According to a recent IDC study, Vanta customers slash over

0:40.4

$500,000 a year in costs and are three times more productive. Establishing trust isn't optional.

0:48.7

Vanta makes it automatic. Visit vanta.com slash Voxpod to sign up for a free demo today that's v a mta.com

0:59.2

slash voxpod

1:00.7

this is recode media with peter kofka that is me i'm talking today again with YouTube's chief product officer,

1:12.7

Neil Mohan. Neil, welcome back to the show. Thanks for having it, Peter. It's great to be back.

1:17.3

Neil, you are in a hotel room in Palm Springs. Why are you in Palm Springs instead of somewhere

1:21.6

in the Mountain View, Silicon Valley area? I am down here, Peter. You're right. I'm in a hotel in the Palm Springs

1:29.1

area because we are doing our top creator summit, which is an event that we had been doing

1:35.2

basically on an annual basis until COVID hit and brought everything to a grinding halt. So

1:41.2

it really is awesome to be back in person with lots of our creators.

1:46.5

These are creators that have been on our platform for a long time. Some of them are new. Some of them like to work with long form, others with shorts.

1:56.0

And all of them, some of them with live. And so they all get together often mostly to just converse with themselves, compare notes, what's working, what's not working. What do they want to do next? And also with all of us at YouTube who, you know, as you know, build products for them every single day. Right. So because you're, you have multiple constituencies. You've got advertisers. You've got people who watch the videos and you got people who make the people who make the videos and give them to you. And then there's money that change his hand. And we can talk about a lot of stuff, but I do want to talk about the news that you guys talked about today because it's, you guys have already said, look, we've created this TikTok competitor. I can call it a TikTok clone. It's called YouTube shorts. You've rolled that out.

2:35.4

Earlier this year, you said a ton of people are using it. I think 1.5 billion users a month. Is that

2:40.9

right? Yeah, 30 billion views a day generated from 1.5 billion users a month.

2:47.0

And you said ads are coming. And today you said, don't only are ads coming, but we're going to share the ad revenue with the people who make YouTube shorts. And that's that's pretty meaningful news. It's kind of obvious that you guys would do this because you guys are already sharing your ad revenue with regular YouTube video creators. But it's unusual because your competitors, Instagram and TikTok, don't really

3:09.1

have a program like this. So talk about how you guys share revenue with a conventional YouTube

3:13.4

video and how that's going to change for a YouTube shorts creator. Yeah. So today, you know,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Vox Media Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Vox Media Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.