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SaaS Interviews with CEOs, Startups, Founders

Your Untapped Resource for Creating a Compelling Product Roadmap

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 6 July 2023

⏱️ 21 minutes

🧾️ Download transcript

Summary

Your SaaS will die from 1000 tiny churn cuts. Here's how to fix that with product UI and UX tactics. 

Transcript

Click on a timestamp to play from that location

0:00.0

I'm very excited to share this recording with you guys, which happened at our conference,

0:04.3

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

0:10.7

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

0:14.9

into revenue graphs, real tactics, and real growth metrics.

0:25.7

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:30.1

If you'd like to subscribe, go to getlatka.com.

0:34.2

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:46.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:54.3

So today we're going to talk about creating a compelling product roadmap with a particular

0:59.4

untapped resource.

1:02.4

This is the weirdest remote I've ever seen.

1:04.6

I'm sorry.

1:06.4

The green button?

1:07.5

Green arrow.

1:09.5

Questionable on if it's an arrow. But anyway, UX-wise, so I started in U.X, this is not very usable.

1:16.6

Here we go.

1:18.6

So over the next 20 minutes, I'm going to talk to you about the roadmap challenges that we face

1:24.6

when we're building products.

1:25.6

I'm going to talk to you about what's that untapped resource that we should be working with,

1:30.0

and then finally we'll talk about how do you partner there so that you get the most effective

1:34.3

results.

1:36.5

Our typical product roadmap has lots of pieces, it has lots of swim lanes, if you will,

...

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