I'm very excited to share this recording with you guys, which happened at our conference,

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bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

into revenue graphs, real tactics, and real growth metrics.

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So my name is Gerish. I've done a couple of SaaS companies. I was the co-founder and

CEO of a company called Recrued a Box, which I exited in 2018. I'm the co-founder and CEO of Sprinto

right now. We help other SaaS companies move up market by helping them with security

compliances. Right. So, you know, how many here are actually in the journey from moving

from an SMB-ish kind of a space to an upmarket space? All right, fair number. You know, I usually try to preface this by asking, you know,

should you really move up market?

It's a good question to ask.

You know, moving up market as comes with all of its good things.

You have better LTVs, lower churn.

You have all the nice things like your products, probably more defensible. You take

your destiny in your own hands. And it helps you increase your time. It gives you a little bit more

headroom if you're primarily in the SMB space, which is noisy, etc. However, moving up market

when you're the largely SMB business is fraught with its own problems.

It can kill your business if you do it in a manner that's not right.

...