Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

The difference between successful people and very successful people is very successful people say no to almost everything.

We're starting to paint the yellow brick road for you going forward. The late Steve Jobs, Steve, of all the things you and Apple have built,

what are you most proud of? Isn't that an interesting and curious question? What are you most proud of?

Is it the thing that was the most successful or is the thing that you never even launched?

Here's what his answer was to that question. He said, I am as proud of what we don't do as I am of what we do.

And then he went on to explain. People think focus say it means saying yes to the thing you're supposed to focus on, but that's not what it means at all.

It means saying no to the hundred other good ideas.

Key point here, the other good ideas that there are.

You have to pick carefully.

Success is saying no to a thousand things.

Mark Parker, the CEO of Nike, when he first got the CEO chair, was doing a collaboration

with Apple, was on a call with Steve Jobs, asked Steve if he had any advice for him. And he relays

the conversation of what Steve said to him before he became the CEO of Nike. Let me play this

for you here. It's audio.

You mentioned last night when we were having dinner that when you first got the job as CEO,

you got a call from Steve Jobs and he offered you some advice?

Well, he didn't call to offer me advice, but we had worked together on a Nike Apple collaboration called Nike Plus. So we took what Apple knows, what Nike

knows and brought a new technology to the market. Anyway, long story short, he said, hey

congratulations, it's great. You're going to do a great job. I said, well, do you have any

advice? And he said, no, no, you're great. And then there was a pause. And he goes, well, I do have some advice. he said no no you're great and then there was a pause and

...