What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome back to Founders Journal,

My Daily Audio Diary made public for the world where every day I will give you the listener a backstage pass into

building Morning Brew to help you think better in order to build better.

And today we are talking about how to do more with less.

Let's hop into it.

So I'm going to start super high level here.

I promise it's going to actually get specific.

I'm actually going to talk about a specific story

that happened today at Morning Brew.

So bear with me. Sometimes I conceptualize

business in different ways and one of the ways I conceptualize business is as a

machine, like a literal machine. On a daily basis the gears are spinning to keep the machine moving and you can think about the gears in different ways.

You can think of it as people, sub-organizations, the machine is the whole business, and then there's some output from the machine.

That's your product, that's what you put into the world and yes much of the value

that comes from your machine as a business is put out into the world but what I want you you, the listener, you the builder, you the manager to think about is how you can

actually harness the energy or the waste inside the machine that the world never sees but has the ability to be turned into

external value. So I almost think about it as like a fruit manufacturer and I'm

not sure if this exactly works this way.

I'm just guessing that it does, where fruit manufacturers,

I assume, have certain standards that they need to meet

in order to put certain fruit product into the world.

So I think about this for like, you know, pineapple or bananas

...