The Secret Behind High-Converting Amazon Hero Images

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 10 March 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions. Key topics include: - Why your hero image is the most important factor in click-through rates. - How to test and optimize images using PickFu & real customer feedback. - The biggest mistakes sellers make with product photography. - 3D renders vs. traditional photography—which one works best? - Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick). If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales. 🎯 Links & Resources Mentioned: PickFu – Test Your Images: pickfu.com John Aspinall’s Agency – Go Aspi: goaspi.com Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps 00:00 Introduction to Hero Images 01:06 The Importance of Packaging 04:37 Creating Compelling Images 06:11 Testing and Feedback 07:36 Avoiding Common Mistakes 09:17 Optimizing for Amazon's Algorithm 12:15 Real-World Examples and Tips 27:52 Clear Hero Images 28:35 Branding Strategies for Small Businesses 31:53 Affordable Photography Hacks 39:44 Maximizing Scroll-Stopping Power 44:47 Answering Audience Questions

Transcript

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0:00.0	A good hero image is one that can stand alone.
0:03.7	You could almost not have a product detail page.
0:05.9	And if your main hero image is good enough to sell from that image, that's a good hero image.
0:10.9	What do you feel about 3D renderings?
0:13.2	Is your packaging compelling?
0:14.6	If it's not, you have to rely on post edits.
0:17.2	What can you do around that image that's going to make it compelling? You've got a million different photographers out there charging very diverse price range.
0:25.6	What do you look for? What question is you ask that photographer?
0:29.6	Stop making people work hard to understand why they should buy your product.
0:33.6	Your image might be amazing, but if your hero image isn't stopping the scroll, none of this matters.
0:39.3	The competition is fierce and your customers are making snap decisions in seconds.
0:44.3	So how do you create an image that demands attention?
0:47.3	Well, today we're breaking down the secrets of high converting hero images, the power of split testing,
0:53.3	and how to make small tweaks that
0:55.4	can lead to massive sales.
0:57.3	Okay, our guest today is a leading expert in Amazon creative and merchandising strategies.
1:12.6	He's a brand evangelist for Pickfoo.
1:14.8	He helps brands leverage consumer insights to optimize their creative for better engagement
1:20.7	and conversions.
1:22.4	With years of experience analyzing thousands of AISNs while working at agencies, He knows exactly what works, what doesn't on Amazon.
1:32.3	And just in a second, we'll be bringing on John Aspinall.
1:36.3	But before we do that, let's have a word from our sponsor.
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