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The CEO Teacher Podcast

Your Profile Info. Matters

The CEO Teacher Podcast

Kayse Morris

Business, Marketing

5.0 • 734 Ratings

šŸ—“ļø 17 July 2019

ā±ļø 10 minutes

šŸ§¾ļø Download transcript

Summary

One thing that people tend to underestimate is their Instagram profile. Think about it..your Instagram profile is the first thing that people see. It is their first impression. It tells them exactly what you are about and what you stand for. It will help your audience understand who you are, what they can learn and how you can help.Ā  They want to know all the details! And your profile is their first stop.
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Today, I'm spilling all the details about how I use my Instagram profile to move my business forward and how you can to!Ā 
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In this episode you will learn:

  • Why it's important to get clear on who you are so your audience is clear on what you do
  • What above the fold means and why it is important
  • How I set up my Instagram profile and the key things I want my audience to know about me
  • What a call to action is and how to incorporate them into your Instagram bio
  • How instagram highlights can be used to showcase your business
  • About using IG TV to serve your audience

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, really loud. So funny. So glad you're here. Here for it. I'm excited to be here today.

0:06.8

We're going to be talking all about your Instagram profile. And I've done a little series on Instagram

0:11.0

lately. I hope you've enjoyed it. But I want you to know how much this platform has affected my

0:17.1

business and how much it means to me. But one of the things that I live and breathe by,

0:20.9

and I'm not even sure why I'm giving you all these secrets today, because I swear by them,

0:24.5

I mean, it's not rocket science, but it is something that I take very seriously is my Instagram

0:30.9

profile and what you have in there matters. So what I need for you is to sit back, take some notes and get ready

0:41.2

to have the most beautiful Instagram profile than you ever imagined. Welcome to the GoGetters

0:48.2

podcast where we talk about all the secrets to marketing your online business. This former teacher turned go-getter

0:55.6

now runs a successful online business after leaving the classroom behind and thinks you can too.

1:02.5

Here's your host from the blog, Teaching on Less, Casey Morris.

1:08.0

Here we are talking about our Instagram profile and why it matters. So your Instagram profile is the new

1:14.9

homepage. I want you to think about it as your blog. I want you to think about it as how people are

1:20.9

going to find you and going to know what you are about. It is the modern millennial search engine.

1:29.1

Did you know that the only thing searchable

1:30.9

from your profile though is your name?

1:33.4

So for me, I changed it to Casey Morris.

1:36.7

It was teaching on less.

1:38.3

Now my Instagram profile is just at Casey Morris,

1:41.8

K-A-Y-S-E-M-O-R-R-I-S, because I'm really creating a personal brand at this stage in my

1:47.6

business.

1:48.5

But you can search for people's names, and then you can also search for locations.

...

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