Welcome to today's episode of The Mindset Mentor Podcast. I am your host Rob Dial. if you have not yet done so, hit that

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greatly greatly appreciate it. Today I'm going to talk about how to get your next billion dollar idea.

I'm going to tell you a story and I'm going to teach you basically how to think outside of a box.

So I've got a couple stories and the first one is this is in the early 1900s

there was a guy who had a fast food restaurant and his whole idea this is before they were

drive-thrus, any of that.

But he had a fast food restaurant, and he was like fully the type of person who

had to optimize every single thing.

And so, you know, he figured out how to make the burgers faster.

And he got to the point where you can't make the burgers any faster.

And then he started optimizing how to make sure that the soda machine worked faster so that you could fill up the soda as fast as you possibly could.

And then he started figuring out how to get the cashiers to work faster so that you could bring in as many

people as you possibly could.

And then what happened was he hit a glass ceiling.

He basically got to the point where everything in his business was fully optimized.

And so he thought to himself, like I need to get outside of the box that I'm in.

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