Boom! Shake the room, Fire Nation! JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot podcast network with great shows like My First Million.

Stories about companies that grew from nothing into legit businesses. Today we'll be focusing on your message mattering.

How to rise above the noise and get paid for what you know. To drop these Vibons, I have brought Jonathan Milligan on the mic. He is the founder of MarketYourMessage.com, an author of the new book, Your Message Matters.

How to rise above the noise and get paid for what you know. And today Fire Nation, we'll talk about the difference between finding your purpose and uncovering it.

How to discover your life's message. The four primary influencer voices. And of course, what are the best ways for messengers to actually get paid?

And so much more Fire Nation when we get back from thinking our sponsors.

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Jonathan, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

First of all, it's great to be back on the show. I'm so excited. And here's the thing. So I originally started. Well, I say my second blog was called blogging your passion.

And that created a real frenzy and it's something that's always debated. Like do you follow your passion? Do you follow what's profitable? How do you marry Mary the two?

And ultimately, I think passion is something that's often misunderstood. So passion. Yes, you need to have profit in it. But here's the thing.

Passion is not like this one only thing I did go find out there and find that one passion that I'm going to do for the rest of my life. I believe passions change.

But what I define passion is is it's a problem. You are passionate about solving for the next two to five years. That is what an entrepreneur needs to focus on. So it's not on passionate about pizza. So therefore, I need to create a business on pizza.

But is there an underlying problem that needs to be solved in something you're willing to dedicate for the next two to five years. So passion again, way misunderstood by a lot of people.

But I think if you have the right definition, it can make all the difference.

Well, Fire Nation, as you know from the intro, we're going to be talking about this theme a lot today, specifically all around the concepts within Jonathan's first traditionally published book, your message matters.

How to rise above the noise and get paid yo for what you know. I added that yo by the way that it's not actually part of the book. But listen, this is the deal.

We're going to be talking a lot, Fire Nation about purpose, about uncovering it, about passion, about message. And I want to start there, Jonathan, kind of building off of what you already share with us here today.

What is the actual difference between just finding your purpose and uncovering it because it first glance that kind of seems like the same thing.

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