There is new research on pleasure that actually is fascinating, and the site OMGS makes it accessible to everyone.

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In partnership with researchers at Indiana University and at Yale, they asked tens of thousands of couples what they wished they

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And guess what? Half of OMGES users are men. Men are curious about this stuff too, scientific research-backed techniques but ourselves, they are built out of memories.

Our ability to form and recall depictions of past experiences begins to shape us from our very

earliest moments and serves as a powerful tool

for making predictions about what might happen next and how to be ready. So it's a little strange

that such an ever-present phenomenon in our lives can remain so mysterious. From KERA in Dallas,

this is think. I'm Chris Boyd. Why we recall what we recall, where memories

live within the brain, and how the brain decides what is worth keeping and what can be

forgotten. Those are big questions. And as the science continues to advance, people like my guest

are daring to ask even more challenging questions, including,

can the memories any one of us might have of a particular event be deliberately made easier or harder to bring to mind? And could any of our memories be manipulated on purpose to make

it easier for us to live in the present? Steve Ramirez is a neuroscientist and associate

professor of psychological and brain

sciences at Boston University. His book is called How to Change a Memory, One Neuroscientist's

quest to alter the past. Steve, welcome to think. Thank you so much for having me here today.

It really is remarkable to me how mysterious memory remains to brain scientists.

What are some of the reasons it is difficult to study this phenomenon that we all experience

pretty much all the time? Yeah, it's a great question. And I think at least two things make it

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