There is new research on pleasure that actually is fascinating, and the site OMGS makes it accessible to everyone.

OMGS shares findings from the largest ever study into women's pleasure and intimacy.

In partnership with researchers at Indiana University and at Yale, they asked tens of thousands of couples what they wished they

had discovered sooner. They found patterns in those discoveries, and all that wisdom about pleasure

and intimacy is organized as hundreds of short videos, animations, and how-toes on omg.com.

And guess what? Half of OMGES users are men. Men are curious about this stuff too, scientific research-backed techniques make it happen, we can usually come up with reasons why.

We lack the kind of talent that gets rewarded with fame, or maybe we didn't get the sort of

education likely to deliver fortune. Or maybe the problem is that we aspire to the wrong things.

From KERA in Dallas, this is think. I'm Chris Boyd. Regardless of whatever material rewards our work

delivers, the most satisfying careers

tend to be the ones that make the world better.

And my guest believes that many more of us could have those rewards if we taste purpose

rather than profit.

Rutger Bregman is a historian and co-founder of the School for Moral Ambition.

His book is called Moral Ambition. Stop wasting your talent and start

making a difference. All this week, we're listening back to our favorite shows of 2025.

I know the end of the year is an opportunity for many of you to take stock of where you are in

your lives and your career and maybe even make a change.

And so my hope is that if that's you, this conversation might help you along a new path.

Rudger, welcome to think.

Thanks so much for having me.

What is moral ambition exactly?

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