You've been looking at your business through a keyhole when there's actually a massive door in front of you that you can open up and see what it truly is.

I hate the word mindset so much that I might have to write a book about it.

So many things in my life have happened because I like, it's so funny.

It's like I had my gyms and I had six gyms and like I didn't know many people who had more gyms than me for most of the time that I had my gyms and I had six gyms and like I didn't know many people who had more gyms than me

for most of the time that I had my gyms and people started reaching out and asking me for help

with the gyms and I told leila no matter what I was like I never would have become a gym guru

and then like at the end of this whole life cycle I ended up becoming like the biggest gym guru and so it's like I at the end of this whole life cycle, I ended up becoming, like, the biggest gym guru. And so it's like, I hate the term mindset. I think it sucks. I think people have all this mythology around it. They're like, these things get stored in your body, and there's these synchronicities and frequencies and vibrations and manifestation. It's like, dude, just define what you're talking about. Like, what are you saying?

And whenever people say those things, I'm going to go a little amorphous and I'm going to get back

to business, all right? So don't worry. Give it two minutes, two minutes, then we're going to hit

business again. All right. This is my last point. When you begin to see language as behavior,

so let me explain what that means. If I say hi, then I'm soliciting a

response from someone, the sound high, then they have been reinforced for saying high back or

what's up, right? And so what happens is, for example, I'll give you a different version of this. If I begin to cry, then I'm going to solicit a certain type of response from people around me. And this is where people start to create vicious cycles. Let me give you an example of one. This is one that I realized with Layla, my wife, so I'll just be rare with you. So if Layla cries in the earlier part of our relationship, well, for many years, I'll be real with you, many years, when Layla would cry, I would try and comfort.

And if she was still crying, I would stay quiet because I didn't know what to do, and she would still cry.

And then I would get angry.

And then she would stop crying. then I would get angry and then

she would stop crying and so what ended up happening is that I ended up being reinforced for getting

angry when she was sad and so when she would cry I would get angry and then she would stop crying

because I learned to get let not not consciously right but I learned to get layla to stop crying

get upset and so then then Layla was like, well, I don't want to be upset around you because you only get angry with me. And then I had to learn more about behavior. And then I was like, oh, wow, I learned the wrong lesson here. And I bring this up to say that the words we say, oftentimes, we don't even mean the words because we've never defined the words, but we say the words because of how other people respond when we say them. And so if you're in a community of people, for example, that say manifestation, frequency, synchronicities, all this wild shit, right? You say these things. These people agree with you and say, you are one of us. You are accepted, we love you. Then of course you're going to believe those words. You just haven't defined them. But you love the reaction you get when you say them. And so when you see these words as behavior, you begin to do that behavior more when good things happen. This is why I take definitions so seriously. Like words words matter. Like, what are we talking about?

Right?

Which is why the first step of the three steps I have when I'm breaking down any problem is, what does this mean? How do we know? And why does it matter? And so I would encourage you, that's logic evidence utility, by the way. What does it mean? How do you know? Why does it matter? And so with that being said, I said two minutes.

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